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Max Credit card design & production
The Max credit card project is a direct continuation of the brand language update I carried out for Max. The project included research, a design concept, and preparing six new cards designs for printing and digital wallet.
The challenge
Develop a cohesive series of credit cards that seamlessly align with the newly designed brand language, ensuring a consistent presence across key digital touchpoints, including advertising, the marketing website, the mobile app, and the digital wallet.
Additionally, craft a distinctive series that effectively highlights the unique value propositions of each card, tailoring the design to its target audience while preserving overall brand coherence and visual unity.
The solution
Incorporate the Max logo letters as a distinctive design element to differentiate the various value propositions and card offerings. Additionally, introduced unique material and color effects to further enhance differentiation.