AusNet services is an Australian energy delivery services business who owning and operating more than $11 billion of electricity
and gas network assets in Victoria.
The challenge
AusNet was looking to brand and relaunch its Network Management and Digital department, following a newly formed partnership between AusNet, Wipro and IBM.
The solution
Create a concept that is loyal to AusNet’s brand guidelines, but at the same time enables us to push the boundaries a bit further. To operate as a sub-brand of AusNet — but also as a bolder, more playful independent unit. This concept is derived from the idea
of constant movement, positive collisions & evolvement.